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Audiences are defined at the ID level then matched to viewership data and platform IDs for linear, digital and addressable activation to create a unified, cross-platform OpenID audience.
https://doi.org/10.15609/annaeconstat2009.134.0149 • https://www.jstor.org/stable/10.15609/annaeconstat2009.134.0149 This paper investigates the relationship ...
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