Korean beauty is ahead of the curve, and Korean entertainment plays a big role in shaping beauty trends around the globe.

According to the U.S. Department of Commerce International Trade Administration, South Korea is the 8th largest cosmetics market in the world, and in 2017, the Korean cosmetics market size was ...

So it’s no surprise that Korean sunscreen is one of the most searched for terms ... Beauty-wise, the Covid-era ushered in a fascination with skincare and decreased interest in cosmetics. As we move ...