Choosing the right CDP involves many factors. In some cases you may license a product labeled as CDP only to find you need to augment it.

In this guest post, Damian Williams (lead image), chief technology officer at n3 Hub, says data is the key for any modern marketer and that makes choosing the right customer data platform (CDP ...

In this article, we'll look at six of the most important factors to consider when deciding whether to build or buy a customer data platform. Newsletters Games Share a News Tip Featured ...

Juniper Research has found customer data platform providers will generate $6 billion globally by 2027, rising from $1.7 billion in 2022. ... evaluating them on key factors, ...