Warc1y
Keells Supermarkets: Taking the ‘Freshness Promise’ to the Masses
Supermarket chain, Keells, campaigned on a proposition of farm-to-store freshness to enhance its brand equity in Sri Lanka. Keells, one of the largest retail supermarket brands in Sri Lanka, noticed a ...
Warc2y
Keells Supermarkets: Retail marketing during the pandemic
Supermarket chain, Keells, pivoted its bricks and mortar business to online to service the needs of consumers during COVID-19 in Sri Lanka. Serving a locked down nation by pivoting a brick and mortar ...
The Sunday Times3y
JKH mulls Keells brand revamp
John Keells is reviewing the positioning of their supermarket brands, 'Elephant House Super Pola' and 'Keells Super' under heavy competition from other supermarket chains. Sumithra Gunesekera, ...
The Sunday Times4d
Keells opens first northern store in Jaffna
Keells has opened its first northern store in Jaffna. While this marks its first supermarket in Jaffna, Keells has been closely connected to the region since 2015. The Keells Collection Centre in ...