Rocket Adds Live ‘Country Roads’ Sing-Along to Super Bowl Commercial, in Bid for ‘Moment of Unity’
Rocket Cos. added a live in-stadium sing-along to its Super Bowl commercial, betting that 'Take Me Home Country Roads' would create a moment of unity
Did You Catch the Super Bowl’s Unprecedented ‘Country Roads’ Singalong?
Whether fans were rooting for the Kansas City Chiefs or the Philadelphia Eagles at Super Bowl LIX on Sunday night (Feb. 9), there was one thing that everybody could agree on: John Denver‘s “Take Me Home,
How 'Take Me Home Country Roads' Super Bowl singalong came together for Rocket commercial
A staple of Super Bowl Sunday advertising and a two-time winner of USA TODAY’s Ad Meter contest, Rocket’s new chief marketing officer, Jonathan Mildenhall, was determined to maximize a campaign built around the use of John Denver’s iconic tune, “Take Me Home, Country Roads.”
WATCH: Fans Sing 'Take Me Home, Country Roads' During Super Bowl LIX
Midway through the second quarter of Super Bowl LIX, ‘Take Me Home, Country Roads’ echoed throughout the Caesars Superdome as a “moment of unity,” and fans can
West Virginia state song featured in Super Bowl LIX commercial, sing-along
The Super Bowl is always full of surprises from upset wins and halftime spectaculars (or mishaps) to the power outage of Super Bowl XLVII. But, one thing fans tuned into the Big Game in 2025
Country Roads song brings West Virginia into the spotlight during Sunday’s Super Bowl
CHARLESTON, W.Va. — “Take Me Home, Country Roads” are the lyrics now getting the attention from hundreds of millions of viewers who happened to be watching the commercials in the first half of Sunday night’s Super Bowl.
Watch the Entire Super Bowl Stadium Erupt Into “Take Me Home, Country Roads” for an All-Time Rendition
And Rocket Mortgage found the perfect song with “Take Me Home, Country Roads.” The company ended the commercial with “Everyone deserves their shot at the American Dream.” That’s when the program cut back the coverage of the game.
Behind Rocket’s Super Bowl ad and live in-stadium singalong
Rocket Companies has aired its first Super Bowl ad since 2022 and with it, done something no brand has done at the Big Game before. Immediately following the airing of its second quarter 60-second spot titled “Own the Dream,
WVU sports (commentary): 'Country Roads' provides moment of unity at Super Bowl
Lasting moments in Sunday evening's Super Bowl were abnormally easy to identify. Perhaps the most significant was Rocket Mortgage's use of the song "Take Me Home, Country Roads" in a television ad that included the 65,
Overhead Video of 'Country Roads' Super Bowl Sing-Along Will Warm Your Heart
The Philadelphia Eagles got off to a good start in Super Bowl LIX against the Kansas City Chiefs, taking a 10-0 lead after a Jake Elliott field goal halfway through the second quarter. Then the crowd enjoyed a moment for the ages.
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West Virginia anthem makes Super Bowl commercial history
A cover of John Denver's "Take Me Home Country Roads" played on a commercial during Super Bowl LIX on Sunday, and the ad was ...
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John Denver: Country Roads Live in England (1986)
Fans continue to treasure the songs and performances of John ... in 1997, Denver toured the world, landing in Birmingham, England, for the 1986 concert captured here. The sunny country star ...
The Prairie Dogz Release Their Electrifying Take on 'Country Roads'
Southern Alberta's powerhouse rock-country outfit The Prairie Dogz have taken their road-worn, battle-hardened experience and poured it into a brand-new release – a high-energy, harmony-fueled ...
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Dueker Ranch brings John Denver tribute to Payson
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