JSON is the leading data interchange format for web applications and more. Here’s what you need to know about JavaScript Object Notation.

HTML is relatively simple compared to JSON. It does have more limitations, and JSON is more flexible. JSON also enables more complex data structures to be used in it than HTML. For example, HTML can't ...

Because that’s Google’s preference, it’s a good idea to make sure that all structured data used within a webpage is using JSON-LD and not the JSON-LD structure. Watch the Google Webmaster ...

JSON is the data structure of the Web. It’s a simple data format that allows programmers to store and communicate sets of values, lists, and key-value mappings across systems.

Google’s stated preference is for JSON-LD. It may be in your best interest to consider switching over to JSON-LD structured data if you currently use microdata.