Do they have no loyalty? On the other side are the younger rank-and-file employees, the millennials and Gen Zers, who feel equally aggrieved. Why should I be loyal to my company when my company ...

Airline loyalty programs have increasingly become a more and more important part of carriers' business models throughout the ...

For more about the importance of loyal customers, comparisons with new customers, and three reasons why a loyalty program should be part of your business, check out the following infographic by ...

I got an early impression of what company loyalty was supposed to be After college graduation at age 22, I got my first job at an advertising agency. At the orientation, sitting with mostly entry ...

The concept of brand loyalty can be central to the success of any business. Loyal customers ... Marketers have long ...

a loyalty network that enables program members to pay with points directly at checkout, found that 90% of consumers are open to switching brands. This highlights the growing importance of ...

To confront this mistaken thinking, I ask the company who in their market has the ... The point is this: You can't have price be the most important factor in consumer purchase (and loyalty) and at the ...

Loyalty programs are big business for travel brands ... The Evolution and Importance of Loyalty in Travel: Loyalty programs, especially in the travel industry, are deeply rooted and have been ...