With over R40bn spent in media and advertising in South Africa in 2024 (statista.com) there is no doubt that marketers are driving business growth.Dale HeferKhensani NobandaDigital advertising has ...
A seasoned integrated marketing communications (IMC) expert and the Founder of Modion Communications, Odion Aleobua,has emphasised the need for a robust Integrated Marketing Communications (IMC) ...
An event venue connected to a hotel in New York City struggled to capture market share. Despite having a premium location and ...
With over R40bn spent in media and advertising in South Africa in 2024 (statista.com) there is no doubt that marketers are driving business growth. Digital advertising has grown exponentially, and ...