If you're writing the script for your business's radio ad, you need to keep your customer at the forefront of your message. How to Pitch a Product in Commercial Advertising. Consumers have become ...

The only reason we write them into a script is that we assume we should use proper grammar while writing radio ads. When it comes to writing ads for radio, using proper grammar can, and often ...

The only reliable method is to read the script aloud ... "With radio, much more so than any other medium, you're much closer to the final process. When you're writing for radio you're working ...