Why is there so much fuss about blog introductions (and why are they so difficult to write)? For one, the introduction is what makes the rest of your content work. Copywriters know the power of ...

For example, here’s the outline I created for this post you’re reading: It’s time to write the introduction, arguably one of the most important parts of your blog post. Usually, you want to ...

in your implied audience, at least the one for the introduction. If you write with her (or your brother, or your best friend) in mind, your intro — and your whole dissertation, for that matter ...