Customers like doing business with companies that not only provide strong services, but help them feel engaged or, at the ...

Building trust and loyalty among customers is a gradual process that requires transparency and authenticity. Brands must ...

The days of simply selling phone plans and devices are long gone. Today’s telecom brands need to focus on customer ...

In short, bad breakage is a sign that your program isn't actually building customer loyalty—and could be destroying it. Focus groups and other qualitative research among your program members can help ...

Though 63% of marketers consider customer acquisition to be the most important advertising goal, successful companies know that engaging their loyal customers is critical to their bottom line.

While targeting loyal customers is an effective strategy ... Meshing physical with digital Sephora’s digital offerings also help optimize the in-store experience for cosmetics fans.

Your website is often the first point of contact between your potential customers and your brand—especially in today’s digitally driven world.

1 Initiatives announced today will reward the airline's most loyal Customers and give all Customers ... technology systems and infrastructure to support its operations and initiatives, including ...