As companies increasingly rely on every customer action as a data point, marketing teams are turning to data scientists and engineers to help them make sense of vast logs of customer touchpoint ...

Instead of starting with Big Data, create your segments using primary research ... to ensure they're used and embraced across the organization. Much like effective marketing, segmentation studies ...

For example, fine-tuning your marketing messages gets users to make more ... businesses collate data from multiple sources and organize them for effective customer segmentation.

Personalized marketing can make customers feel valued and ... Additionally, managing the vast amount of data required for effective segmentation can be daunting. Brands need robust data management ...

Brands today are using artificial intelligence (AI) and data analytics to create compelling, personalized experiences that enhance their relationships with customers. By leveraging advanced data ...

But if your firm is still doing traditional segmentation using demographic details or psychographic profiles, you may be wasting your money. Worse, your old segmentation may distract you from ...

They need to make progress on modernizing their security ... the former deputy CIO of the Air Force, says network segmentation these days boils down to application and data segmentation, because “if ...