With its more immersive nature, clearly Roblox is a platform where brands need to build social spaces and experiences to succeed and can’t just rely on traditional ads. But does this make it trickier ...

With the Rewarded Video ads, Roblox users watch up to 30 seconds of full-screen video ads in the Roblox games and online experience to receive the perks the game creator chooses to make available.

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...