While the elements of a brand are primarily visual, brand identity is based on foundational values and attitudes that define a company. That’s why it’s essential to start with your company’s ...

Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company ...

Auburn does not have a new logo. Auburn has a new visual identity system that includes tweaks to the AU to make it more usable in digital forms, which is the primary way in which it is currently used.

Pearlfisher’s rebrand reflects the values of today’s consumersNEW YORK, Oct. 16, 2023 (GLOBE NEWSWIRE) -- General Mills enlisted Pearlfisher, a leading progressive and independent brand design ...