Heinz has unveiled a tasty new billboard ... It's not the first time we've seen a brand ditch its logo for a more minimalist billboard – Tesco's bold logo redesign ads received an outpouring ...

Heinz has unveiled a tasty new billboard ... It's not the first time we've seen a brand ditch its logo for a more minimalist billboard – Tesco's bold logo redesign ads received an outpouring ...

Brands seem happier than ever to adapt or remove their apparently untouchable logos. The effect is often striking visually, but does it always work? We speak to the creatives behind ads for McDonald’s ...