This is the first time Perry has developed product, playing a core part in the testing and refinement process.

You’ve probably seen people getting their color analysis done in South Korea on TikTok. The beauty trend — where a ...

Everyone is going “recession blonde,” but what is it and why is everyone talking about it? Experts break down how a fraught ...

That needle, however, might just be the new Curl collection from Color Wow ... Its range of products are so light that it’s supposed to be feels like nothing’s on the hair.

R+Color, R+Co’s professional hair color range, is getting more star power. The brand has partnered with celebrity colorist Jenna Perry, whose clients include Kendall Jenner and Emily Ratajkowski ...