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Unlike plain text, HTML lets you include sophisticated marketing applications -- integrated into the HTML code -- to track how many recipients open your emails and/or click on the links.

If you use rich text formatting, you can send HTML emails that use the same formatting code as Web pages. If you want to turn off HTML and send standard plain-text emails, you must use the Plain ...

Five Best Use Cases for Plain Text. Plain text emails are appropriate for a fairly narrow group of email types and situations. In all other instances, you're probably much better off crafting an HTML ...

Whether your email is an HTML or plain-text email has nothing to do with landing in the inbox or the spam folder. In fact, people often confuse simple HTML emails with plain-text emails.

Here’s how to set Outlook to send only plain-text email and not download HTML graphics on incoming messages. Choose Tools, Options , and pick Mail Format . Use the pop-up menu to pick Plain Text ...

A client of mine uses Outlook 2003 and frequently likes to print out only the first page of an email. If the email is HTML, you have the option of specifying which pages to print. But if the email ...

They follow up with tips on turning some or all emails to plain text. If you're generally emailing inside a closed circle with Outlook users, HTML-formatted emails are probably fine.

One note of caution, though; adding HTML and CSS to email messages can cause problems with some email clients, so if you are using this for a mailing list, offer a plain text version as well. Best ...

Has a marketing “expert” told you plain-text emails hit the inbox more often than HTML emails? Or that plain-text emails have a 100% deliverability rate? If so, they’re lying or misinformed ...