But it was clear from the panel discussion on Wednesday that improving data collection to quickly resolve unexplained or anomalous sightings will take time. In the meantime, reports of U.F.O.s ...

NEW YORK, Jan. 22, 2025 /PRNewswire/ -- The Media Rating Council (MRC) has completed its accreditation process covering Nielsen's innovative Big Data + Panel National TV measurement, after ...

Ahead of the TV upfront ad market, Nielsen has leaped over a major hurdle as the Media Rating Council has accredited Nielsen long worked on "Big Data + Panel" measurement. The new measurement ...

Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about smart-TV screen viewership as well as the company’s usual panel of consumers ...

Nielsen has won accreditation for its "Big Data + Panel" TV measurement, becoming the first ratings provider to earn approval for that methodology. The accreditation from the Media Rating Council ...

A House panel advanced a comprehensive data privacy bill in a 53-2 bipartisan vote Wednesday, pushing forward legislation that aims to set a national standard for how tech companies collect and ...