The visual approach of each museum could flex to suit its differing audiences, yet use a united design system," he adds. Playing on the brand's iconic geometric typography, the Guggenheim's new ...

Members of the dance company Ballet Hispánico weren’t the only ones who swirled amid the art in the museum’s rotunda during a ...

Guggenheim Museum, or simply, "The Guggenheim," is one of the most well-known art museums in the country, and it's just as renowned for its cutting-edge design as it is for its pieces. The coiled ...