Gucci is making ... digital space” on the Roblox platform where visitors are encouraged to fully embrace their own uniqueness while also interacting with “the codes” of the Italian luxury ...

While the Gucci Garden space on Roblox was open for two weeks last month, the platform’s 42 million users could spend from $1.20 to $9 on collectible and limited-edition Gucci accessories.

A new partnership between Roblox and Gucci brings digital items from the fashion house into the platform’s metaverse alongside a new limited-run digital experience. Gucci's new experience teams a set ...