Gucci has officially entered the metaverse with the opening of Gucci Town, a permanent space hosted on Roblox. The luxury house describes the project as a “dynamic destination” in which users ...

A Gucci bag has sold on the Roblox marketplace for more than the price of the bag’s real world equivalent. Read More: ‘El Paso, Elsewhere’ is ‘Max Payne’ with break-up trauma – and it ...

Miley Cyrus is the latest celebrity to join the metaverse. As the face of the Gucci’s Flora Gorgeous Jasmine fragrance, the singer is making her debut in Roblox’s Gucci Town as the platform ...

As gaming platforms capitalize on pandemic-fueled traffic to their digital worlds, brands that drive culture in the physical world are fighting to ensure they don’t miss any new opportunities. A new ...

Gucci digitally outfits Gen-Z in metaverse foray with Roblox Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting ...

Miley Cyrus has officially entered the metaverse. As the face of Gucci’s Flora Gorgeous Jasmine fragrance, Cyrus’s avatar can now be found in ‘Gucci Town,’ the brand’s branded parcel of ...

Gucci and Vans have united their Roblox worlds in order to target younger consumers and their parents' credit cards.

This month, at the Roblox Innovation Awards, Muneeb's experience won in the Fashion category, beating off competition from huge global brands including Gucci and Karlie Kloss, something he calls ...

A new partnership between Roblox and Gucci brings digital items from the fashion house into the platform’s metaverse alongside a new limited-run digital experience.

A new partnership between Roblox and Gucci brings digital items from the fashion house into the platform’s metaverse alongside a new limited-run digital experience.