Roblox sees accelerating user growth in 2025, driven by viral experiences, emerging markets, and evolving monetization, ...

Roblox partners with Google for rewarded ads, offering new monetization options for creators. Roblox has more daily active users than Steam, sitting pretty at 85 million (versus Steam's 69 million).

Roblox shows strong user and engagement growth but faces overextended consensus revenue expectations, leading to a cautious ...

vice president of sellside monetization at Google said in a roundtable briefing. Amid stiff competition in the gaming industry, the advertising business has allowed Roblox to diversify revenue ...

Search Engine Land » PPC » Google partners with Roblox on video ads Share The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to ...

Roblox just made its biggest advertising ... and app developers create," said Scott Sheffer, VP of sell-side monetization at Google. "It's really critical that ads don’t detract from that ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s advertising solutions, as well as a direct buy option. Per the gaming ...

Roblox is making major additions to its still-nascent ad ... said Scott Sheffer, VP of sell-side monetization at Google. “Because gamers are so entrenched in the experience itself, traditional ad ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...