Roblox shows strong user and engagement growth but faces overextended consensus revenue expectations, leading to a cautious ...

Roblox partners with Google for rewarded ads, offering new monetization options for creators. Roblox has more daily active users than Steam, sitting pretty at 85 million (versus Steam's 69 million).

vice president of sellside monetization at Google said in a roundtable briefing. Amid stiff competition in the gaming industry, the advertising business has allowed Roblox to diversify revenue ...

Roblox just made its biggest advertising ... and app developers create," said Scott Sheffer, VP of sell-side monetization at Google. "It's really critical that ads don’t detract from that ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Roblox is making major additions to its still-nascent ad ... said Scott Sheffer, VP of sell-side monetization at Google. “Because gamers are so entrenched in the experience itself, traditional ad ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s advertising solutions, as well as a direct buy option. Per the gaming ...

vice president of sell side monetization at Google, in press materials about the Roblox integration. Roblox plans on adding its Billboards and other immersive advertising options to Google Ad Manager, ...