By integrating with Google Ad Manager, Roblox can meet advertisers in places where they already buy ads, which helps in removing friction and expanding reach. This rollout also unlocks a new ...

Roblox has a long-term vision of achieving 1 billion users, more than 10 times its existing DAU of 98 million. While it's unclear whether it can achieve that ultimate goal, it has consistently grown ...

The digital gaming platform is partnering with Google on immersive advertising. The partnership could help scale Roblox's advertising business in the long run. Investors will want to monitor ...