By not relying exclusively on cookies, and using an event-based data model, Google Analytics 4 can operate across multiple platforms. This makes it a more future-proof solution.

Today at its Data Cloud & AI Summit, Google Cloud unleashed a series of enhancements designed to bolster various database, analytics, and AI and machine learning offerings, including its BigQuery data ...

Google Analytics 4 users worldwide report data discrepancies, with traffic reports showing only half of actual visitors. GA4 is underreporting website traffic, according to multiple support threads.

Universal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities.

Google Analytics is rolling out major updates aimed at sharpening marketing insights – boosting data completeness, adding richer context, and flagging issues before they become problems. Key ...

Papa Johns announced Thursday a partnership with Google Cloud to use Google data analytics, machine learning and artificial intelligence chatbots in its ordering and delivery processes. Papa Johns ...

Hadoop is a key framework used to build big data analytics services and for helping manage large troves of data across multiple locations. Cask had developed its own layer on top of that to run ...

Sweden’s data protection watchdog has issued a couple of fines in relation to exports of European users’ data via Google Analytics which it found breach the bloc’s privacy rulebook owing to ...

You’ll learn from Google employees whose foundations in data analytics served as launchpads for their own careers. At under 10 hours per week, you can complete the certificate in less than 6 months.

Transforming Data into Business Value through Analytics and AI. Over the past two years, the business world has been disrupted by the Covid-19 pandemic, a shift to remote work, digital customer ...