How the tool works. For each eligible Universal Analytics goal you select, the goals migration tool automatically does the following in your connected Google Analytics 4 property: ...

Google made a splash with its announcement of a sunsetting Universal Analytics for GA4.Now the focus turns to easing the transition marketers must make with their analytics settings.

AI-powered agentic tools is being rolled across Google Ads and Google Analytics to give marketers hands-on help with campaign creation, optimization, and analysis, as announced today at Google ...

Visual.ly’s new Google Analytics tool sends you weekly Web metric reports as infographics March 21, 2013 - 1:59 pm ...

Google is introducing new tools for newsrooms looking to understand their online audiences and how those audiences feed into their overall business. These efforts fall under the umbrella of the ...