How the tool works. For each eligible Universal Analytics goal you select, the goals migration tool automatically does the following in your connected Google Analytics 4 property: ...

Google made a splash with its announcement of a sunsetting Universal Analytics for GA4.Now the focus turns to easing the transition marketers must make with their analytics settings.

AI-powered agentic tools is being rolled across Google Ads and Google Analytics to give marketers hands-on help with campaign creation, optimization, and analysis, as announced today at Google ...

Google is introducing new tools for newsrooms looking to understand their online audiences and how those audiences feed into their overall business. These efforts fall under the umbrella of the ...

Just in time for the holidays, Google has announced some potentially valuable new additions to its free Web metrics suite, Google Analytics. Among the highlights: better metrics from mobile ...