The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are worth knowing.

AI-powered agentic tools is being rolled across Google Ads and Google Analytics to give marketers hands-on help with campaign creation, optimization, and analysis, as announced today at Google ...

Google is making it easier to implement the Google tag across an entire website by integrating it with Google Ads and Google Analytics. Sitewide tags are essential to understanding how customers ...

Google Ad integration; In 2020, the Google Analytics services were made even more efficient thanks to the ushering-in of Google Analytics 4, which opened the doors to cross-platform analysis and ...

A new native Video Analytics tool is now live inside Google Ads, giving marketers a more granular look at how their video creatives perform—without needing to leave the platform.

Google Brings Agentic AI To Ads, Analytics, Chrome - 05/21/2025. by Laurie Sullivan @lauriesullivan, May 21, 2025 ...