Google Analytics 4 update unifies conversion reporting across Ads and Analytics, introducing 'key events' and privacy-first measurement solutions.

And since Google Analytics is all about numbers, here are three metrics marketers should know to drive impact when optimizing Google Ads campaigns.

Google Ads agents will provide personalized campaign recommendations, while Google Analytics agents will surface insights and trends. AI-powered agentic tools is being rolled across Google Ads and ...

Google Ads launched built-in video analytics, giving advertisers a unified view of video performance across all campaign types.

Over the past month alone, Google has experiences outages and a calamitous data breach involving Google Ads and Google Merchant Center.

Google Analytics can do so much for a business that every business owner should make a point of at least looking at it.

Google Ads launched built-in video analytics, giving advertisers a unified view of video performance across all campaign types.