These examples demonstrate the versatility of Google Ads scripts in addressing common challenges while driving efficiency and precision in campaign management. The logs show details about all the ...

While adding “mutate” capabilities to Google Ads scripts opens up new avenues of automated account management, they’re not without limitations. For example, ad scripts come with a runtime ...

Scripts are the perfect tool to execute an automation layering strategy. They give you a technique to use your own simple automations to control, monitor, and improve more sophisticated machine ...

For example, Google has put a significant amount of effort into a recently launched new Google Ads script experience. This new experience has a “completely rewritten backend to take advantage of ...

Push Group review nine different Google Ads scripts so marketers can easily determine which is best for them. But it doesn’t have to be this way. Google Ads scripts provide a method of ...

Google has now made MCC Scripts available to all advertisers. MCC Scripts is a way to manage your AdWords accounts at scale through JavaScript code. For example, you can make cross-account changes ...

Google’s Gemini AI will narrate ads, write voiceover scripts and mock up products for London marketing behemoth WPP, in a huge collaboration that could see Google’s robots working on ads for ...