Yet, investors have reservations about Roblox's dependence on selling Robux (its digital currency) for revenue. So, its ...

Take one example ... Play or Meta Ads, where A/B testing creatives is part of the strategy. This new functionality is a game-changer for user acquisition and discovery on Roblox.” ...

Shares of Roblox have soared to their highest level since 2022 amid strong growth. The company is benefiting from efforts to diversify its revenue beyond in-game virtual items. The stock has more ...

However, unlike Microsoft, Sony is said to be considering charging developers and publishers for information about user behaviour. Roblox's immersive advertising will be a good testing ground for ...

which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means marketers who want to reach the younger Gen Z audience that dominates the ...

A game developer created Clip It inside Roblox—which is a TikTok clone that operates exclusively on Roblox. It has racked up more than one billion views and has eight million monthly active users.

the company has been looking to expand its overall business with advertising to take advantage of its large Gen Z user base. Roblox had 85.3 million Daily Active Users on its platform as of its ...

Roblox is hoping its large Gen-Z user base will give it an edge in the competitive ad market, where it would have to wrestle for marketing dollars with tech giants such as Google and Meta ...