Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

Roblox is redefining e-commerce by integrating physical product sales within its immersive gaming environment. This presents ...

Roblox is rapidly evolving into a platform for both digital and physical commerce. In the first three quarters of 2023, 1.6 billion digital fashion items were sold up 15% year over year.

Whether the metaverse becomes the next frontier of brand-consumer interaction or not, one thing is for sure: Those who embrace it early stand to gain a competitive edge in engaging the next ...

The holding company also is aiming to establish itself as a gatekeeper to one of online gaming’s most popular platforms. WPP and GroupM have joined the Roblox Partner Program. / WPP Advertising ...

Gaming platform Roblox is still seen by many as a kids' game, but the truth is that its users are growing up. Gen Z players — or players aged 17-24 — are Roblox's fastest-growing demographic ...

Roblox released it’s 2023 Digital Expression, Fashion & Beauty Trends report this week detailing its users interest in digital fashion, beauty and self-expression. The report shows that Gen Z is ...

The goal with these roblox games, said Loftis, is to create brand awareness and educate “Gen Zalpa” (Gen Alpha and younger GenZers) about skincare through gamifying acne care and integrating ...

Roblox has 85 million daily users, and its PR team likes to say that 61 percent of them are age 13 or older. “Reaching Gen Z and Alpha requires more than just traditional marketing — it takes ...

Purina claims to be among the first pet-care brands to develop a gaming experience on Roblox, a free-to-play platform popular with Gen Z and Gen Alpha and closely associated with metaverse marketing ...