But, before any of that, a marketer needs to understand how to look at and how to present data. How well data and research are integrated into a presentation or pitch ... manager at Acme Car ...

Primary research is the process of gathering ... this data with another set of data. If you attempt to correlate two data sets, there must be a relevant relationship between them. For example ...

Bloomfield, Robert, Mark W. Nelson, and Eugene F. Soltes. "Gathering Data for Archival, Field, Survey, and Experimental Accounting Research." Journal of Accounting ...