Democrats conducting post-mortems on their sweeping losses in 2024 are finding more reason for alarm. And the problem isn’t just Kamala Harris or Joe Biden. In a trio of focus groups, even ...

Focus groups are a fast and effective way to elicit information and perspectives from a variety of key informants simultaneously. In public health, it is often a standard research methodology that is ...

The focus group participants, some of whom backed Joe Biden in 2020, also criticized the Democratic Party and weighed in on ...

Focus groups usually consist of three to twelve carefully selected participants who share similar attributes qualifying them to give valuable insight or evaluation on a particular topic. Focus groups ...

Consumer preferences shift at the speed of a scroll. Brands are under pressure to keep up with trends and the sentiments and ...

OBJECTIVE We use focus group research to compare social norms of cohabitation and marriage in Australia and nine countries in Europe. We explore questions such as: what is the meaning of cohabitation?

A controlled group interview of a target audience demographic, often led by a facilitator. A set series of questions or topics are covered, and the results are used to guide marketing efforts.

My CEO recently launched an employee feedback initiative based on doing focus groups in addition to the standard “engagement” survey. Frankly, I was initially skeptical, as I was always ...

questions relating to what you want to learn about (your overall research question). If possible, test your questions with people living with dementia who have similar skills and abilities to the ...