Formula 1 is developing its entertainment, merchandise and immersive fan experiences to broaden its appeal and boost revenue ...

The racing Lego sets are available in a collection including the full 10 teams or as individual Lego Technic sets.

Danish toy maker LEGO announced the activities and presence it plans on the sidelines of most of this year's Formula 1 races.

Last year, Lego and Formula 1 announced a multi-year partnership that would include several new F1-themed products; for the ...

In September 2024, Lego and F1 announced a partnership that included releasing numerous F1 Lego sets, some of which featured ...

Lego makes record sales as bid to ‘stay relevant’ sees F1 and Nike tie-ups - Best-selling themes include its Star Wars and ...

Aston Martin Safety Car & AMR23. LEGO If you're looking for more kid-friendly F1 toys, then you're in luck. The LEGO Aston Martin Safety Car & AMR23 allow children to play out stories with two ...

The first season of F1's 'Hybrid Era' and a massive new set of ... what we've gone and done here is we've put a large sex toy on the front of our car," is a mystery. Imagine for me, if you will ...

The LEGO Group continues its partnership with Formula 1 ( F1) as the legendary racing competition begins its 75th anniversary season. The two brands have exciting collaborative products and projects ...

Forget the Aston Martin Valkyrie and Mercedes-Benz AMG One—if you’re after the closest thing to a Formula 1 experience in a car you can actually own, TDF has you covered. The UK-based ...