The most impactful place to start is with your eye shadow. Lighter shades won't do you as much justice, so go ahead and toss ...

A good eye-shadow palette is essential for highlighting and defining your eyes, whether you prefer a laid-back wash of color over your lids or you’re experimenting with head-turning cut creases.

Toasted makeup uses warm colors like rusty browns, oranges, and reds to light up the face as though it's awash in the light of a fireplace. Here's a full tutorial on how to recreate the viral look.