However, there was no guarantee of how significant that growth would be. Extra needed to get people thinking and talking about gum again, specifically, Extra Gum. Data indicated that the pandemic had ...

Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

Extra was the #1 gum brand from 1990-2004 on the strength of its "long-lasting flavor" positioning. As "long-lasting" became a category ante, Extra steadily declined. In response, we launched new ...

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Wrigley's chewing gum brand Extra achieved what many marketers strive for in today?s social media-centric industry by going viral with a recent video ad depicting a love story through the years and ...