If you want to exploit the potential of your data, you need to develop a data strategy. This includes not only technology: processes, organization and culture should also be examined.

A version of this article appeared in the Autumn 2019 issue of strategy+business. The entire ethos of the Spanish hotel chain Ilunion is built on innovation, and its most powerful tool for solving ...

Data can unlock a wealth of insights into your business performance and customers. However, it won't provide the answers you need if you don't ask the right questions. This article focuses on a ...

For example, a single retail store can code and consume data by using human manpower, but as that environment scales to dozens, ... The HPE GreenLake advantage for distributed data strategy.

For example, in the customer experience example above, departments may have different ways of classifying a customer, creating multiple versions of a single customer’s data.

A modern data strategy needs to have insight at the very heart of it, without that, how are we to know if we are getting the best from it, while securing and governing it how we need to.

Examples of Qualitative Research Strategies. ... If there are major innovations breaking through in your industry, it is possible to use that industry data and to adapt it to your marketing needs.

How to create a data integration strategy for your organization Your email has been sent Despite the global digital acceleration of data use cases, many companies still struggle to be data-driven ...

Do CIOs and other technology leaders have a clear strategy for how to harvest the data needed to drive self-service, CX and business transformation?

Gaurav Bhandari, AVP and Head of Data & Analytics Consulting at Infosys. He has experienced in: Information Strategy - Conceptualization, Assessment, Tool Selection, Roadmap Development, Execution ...