If you want to exploit the potential of your data, you need to develop a data strategy. This includes not only technology: processes, organization and culture should also be examined.

Data can unlock a wealth of insights into your business performance and customers. However, it won't provide the answers you need if you don't ask the right questions. This article focuses on a ...

A version of this article appeared in the Autumn 2019 issue of strategy+business. The entire ethos of the Spanish hotel chain Ilunion is built on innovation, and its most powerful tool for solving ...

A data strategy needs to ensure we get the very best from data, making it available, mobile, and flexible so it can be best used now and in the future. Removing data silos is a crucial part of a ...

How to create a data integration strategy for your organization Your email has been sent Despite the global digital acceleration of data use cases, many companies still struggle to be data-driven ...

Data Strategies Powered by the Right Data Platform. Splunk, the Data-to-Everything Platform, ... The possible use cases are endless. For example, ...

Do CIOs and other technology leaders have a clear strategy for how to harvest the data needed to drive self-service, CX and business transformation?

Making your data strategy actionable. There are thousands of ways to develop a big-data program but only one method to measure success: Did we achieve the outcomes desired?

Examples of Qualitative Research Strategies. ... If there are major innovations breaking through in your industry, it is possible to use that industry data and to adapt it to your marketing needs.

First, start with your objectives. The data and techniques used in mobile marketing differ based on the objectives of the campaign. Your objectives determine what data to use — and how to analyze it ...