Age, race, gender, marital status, occupation, education and income are among the commonly considered demographics segmentation traits. As a simple example of usage, a company that sells feminine ...

Segmentation in many markets is not new. Specifically in the PC market, desktops and notebooks are examples of purpose-built segmentation. PC gaming machines are another example of segmentation.

In small companies, for example, this task will be much more straight-forward; in larger companies, it can be challenging to identify the key decision-makers accurately. Industry segmentation may ...