Age, race, gender, marital status, occupation, education and income are among the commonly considered demographics segmentation traits. As a simple example of usage, a company that sells feminine ...

Segmentation in many markets is not new. Specifically in the PC market, desktops and notebooks are examples of purpose-built segmentation. PC gaming machines are another example of segmentation.

Demographic segmentation categorizes potential customers based on common demographic characteristics, such as age, gender, income, education, occupation, and family size. Example: A luxury car ...

In small companies, for example, this task will be much more straight-forward; in larger companies, it can be challenging to identify the key decision-makers accurately. Industry segmentation may ...