e.l.f. Cosmetics is applying a new layer of innovation to its Roblox experience, adding real-world commerce powered by Walmart. Starting today, beauty gurus can visit the e.l.f. UP! experience’s ...

OAKLAND, Calif.--(BUSINESS WIRE)--In another eyes.lips.first., e.l.f. (NYSE: ELF) is expanding its collaboration with Roblox (NYSE: RBLX), making e.l.f. the first ...

On Saturday, more than 16 million people were planting seeds and collecting exotic pets within Grow a Garden at the same time ...

E.l.f. Beauty will sell real-life makeup products that users can buy virtually on Roblox. The cosmetics company has drawn 12 million total visits on Roblox through its "e.l.f. UP!" program.

A Roblox spokeswoman said the allegations shared by Hindenburg are “simply misleading,” adding the company “firmly believe[s] that Roblox is a safe and secure platform and in the financial ...

Google has announced that it has partnered with Roblox to roll out a new Play Points experience. Members will also be able to ...