“It’s Josh o’clock somewhere,” wrote one user, including an image of a Josh bottle and wine glass in the sand as the sun rises, presumably after a night of heavy Josh-drinking.

The wine company. But given that Josh Cellars was founded in 1978, why is everyone talking it about it now? Well, it all started on Jan. 6, when X user Rashad Eason (@OptimusGrind__) posted a ...