While the latest partnership with Google could be game-changing in the long run, it is not a sure thing yet. Roblox must ensure that the ads do not hurt users' experience, especially its younger ...

which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means marketers who want to reach the younger Gen Z audience that dominates the ...

The addition of immersive ads, age guidelines, and more social features signals that Roblox wants to prove it’s not just for little kids anymore. Its goals to grow — and have “thousands ...

Over the next several weeks, brands and agencies will be able to purchase new Rewarded Video ads on Roblox, the company said in a statement. “This new format is a win-win-win for brands ...

Kantar and Nielsen to help measure the efficacy of ad campaigns. The partnership between Roblox and Google marks the next step in immersive advertisement for both companies. The high rates of ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s advertising solutions, as well as a direct buy option. Per the gaming ...

Roblox has partnered with Google to scale its new rewarded video ad format, according to a press release. Brands and agencies will be able to buy the ad format programmatically via Google’s ...