So, who is winning the so-called direct booking wars? Is it the hotels? Is it the online travel agencies? Is it Google? Is it the consumer? This is a question that so many people in the travel ...

such as an online travel agency. But is one method better than the other? Let's go over each method's benefits and everything ...

Beginning April 11, Marriott is introducing new lower hotel booking rates ... customers aware of our direct channel benefits at all touch points, whether they are online or offline." ...