The digital advertising market is doing so well that even Reddit is getting a cut of the spoils.

It is difficult to effectively track the quality of the traffic generated by a digital advertising campaign. Clickthrough rate is a poor indicator of the success of an advertisement. It doesn't, for ...

digital display, search advertising, etc., in order to optimize media buys based on a strategy that takes into account the amount of messages aimed at our overlapping target audiences. UAB faculty, ...

Exposing consumers to digital ad campaigns multiple times increases brand awareness ... The impact of frequency varies significantly by the advertiser's vertical, the analysis found. For example, in ...

Adverts are watching us – or they could be soon. This is the message conveyed by Digital Dystopia, a new artwork to highlight ...