PeopleImages/ Getty Images Descriptive analytics refers to the interpretation of historical data to better understand changes that occur in a business. Descriptive analytics describes the use ...

When it comes to customer experience, data analytics can be broken down into three key areas: descriptive analytics, prescriptive analytics and predictive analytics. Knowing what answers you want ...

both of which are components of data analytics programs. The four types of analytics are descriptive, predictive, diagnostic and prescriptive, according to McKenzie, each serving a different purpose ...

It is the opposite of descriptive analytics, which examines decisions and outcomes after the fact. Prescriptive analytics is a form of data analytics that tries to answer “What do we need to do ...

BI focuses on descriptive analytics, data collection, data storage, knowledge management, and data analysis to evaluate past business data and better understand currently known information.

Over the past several years, technology has rapidly changed what enterprise analytics can do. Analytical approaches that incorporate predictive models have begun to displace merely descriptive ...

As AI transforms analytics from a retrospective, descriptive tool into a forward-looking, strategic asset, companies are now moving beyond using data for operational improvements and are ...