When it comes to customer experience, data analytics can be broken down into three key areas: descriptive analytics, prescriptive analytics and predictive analytics. Knowing what answers you want ...

Descriptive analytics is the process of analyzing data to find trends and patterns that support decision-making, monitoring, and other initiatives. It's the most fundamental building block of data ...

While older concepts, such as descriptive analytics, can be done using hand-tuned scripts and/or SQL queries, newer modalities rely on machine learning algorithms and expansive data sets to ...

PeopleImages/ Getty Images Descriptive analytics refers to the interpretation of historical data to better understand changes that occur in a business. Descriptive analytics describes the use ...