David’s Bridal has introduced Adored by David’s, a resale program that will be managed by Arrive Recommerce, promising 40% to ...

A Party Chic in White: The top trend David's is seeing for bridesmaids dresses is shades of white or ivory, with 30% of ...

The wedding dress happened to land among storm debris in the yard of Jennifer Tisdale. When she and her neighbor, Angela ...

The wedding retailer brings in customer feedback to design a loyalty program that doesn’t just build relationships with ...

He began by providing some background, explaining that he started dating his now-wife, June, about three years ago and that his mother never really warmed to her. According to the groom ...

Expanding its benefits beyond brides, David’s Bridal is adding new incentives ... also can save on bridesmaid and special occasion dresses, shoes, accessories and alterations, among other ...

A MOTHER of the bride has caused controversy after choosing an incredibly glamorous dress to wear to her ... at a wedding means you slept with the groom. Casual attire like jeans and flip flops ...

The dress, inspired by a $1,673 gown by British fashion designer Stella McCartney, was deemed a “complete trainwreck” by members of a wedding shaming group on Facebook. In her post ...

This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. When David’s Bridal added easier-to-access incentives to its ...

The decision to offer more perks to other wedding party members was easy for the company to make, Kelly Cook, president of brand, technology and finance at David’s Bridal, said. “We know a ...

The David’s Bridal Diamond Loyalty program already boasts nearly 3 million members, and now the retailer is broadening its appeal to the entire wedding party — even the flower girl. Wedding party ...