Key Points Data-driven decision-making is an approach utilizing hard data. It can reduce costs and help achieve goals.

Tension: Many marketers assume data-driven strategies will magically solve every growth challenge, yet the practical reality in 2025 looks more nuanced.; Noise: Overly simplistic claims about ...

Few organizations are truly positioned to deliver on the promise of data-driven decision-making. Here’s how to tell if yours is one.

Because DDL incorporates data as part of a linear buy, it’s become a popular first step for traditional TV buyers trading in panel-based ad measurement to experiment with targeting.. NBCU, for example ...

Learn how OEMs are leveraging the power of connected machines to enhance maintenance practices and optimize equipment ...

It’s no surprise that becoming a data-driven company is at the top of the corporate agenda. A recent IDC whitepaper found that data-savvy companies reported a threefold increase in revenue ...

WHY DATA ANALYTICS ARE VITAL. Increasingly, many industries depend on data to determine next steps and monitor success. For example, at Outpace SEO, our ability to collect, interpret, and respond ...

What does shifting to data-driven attribution mean for my business? Partial conversions. Moving to a DDA model will create conversions for keywords that are <1.. For example, if two keywords are ...

Most people have heard of data-driven decision making – the admirable desire to make better decisions through data. The conventional justification is that given the world’s complexity ...

Real-World Examples of Data-Driven Transformation in Transportation By their very nature, technologies that support intelligent transportation programs capture massive amounts of data. October 15 ...

Watch this informative panel discussion in which industry experts like Praveen Shrikhande, CDIO, ABFRL; Lokesh Wagadre, VP, Head of Technology, Kaya Limited; ..